Architectural Design: Promenada Mall, Novi Sad

I was trained as an architect and, before switching to art and games, I've designed big-scale architectural projects, leading teams of 15+ architects, subcontracting for HB Design in Bucharest.
So I thought I'd show at least one of our projects, that is especially dear to me, which I lead-designed and oversaw from the competition stage to its opening, back in 2018. It had a gross built area of about 154.000 sqm and a budget of around 77 mil euros.

This huge effort wouldn't have been possible without 2 tireless years of team effort from: Laurentia Ivanescu, Laura Dumitrescu, Oana Tutu, Helena Vanderveken, Sebastian Comanescu, Silvana Ciobanu, Daniel Mocanu, Alina Lixeanu, Alexandru Dascalu, Irina Baroncea, Maria Roman and HB principal Mihai Lucian Berceanu.
Credits for the photography go to FAE drones Romania.

view of the atrium and main skylight

site plan and functional diagrams - this was for both construction phases (with the front of the mall designed to expand over the front plaza and offer a new terrace above)

day view of main portal (main entrance and front plaza designed with the help of landscape architect Maria Roman)

view of main entrance, day/night. I took special interest in designing the light installation for the facade, working closely with lighting designer Bogdan Ursa of Philips Lighting and PAB Timisoara for the execution

entrance from Cara Lazara - you can see the long side of the dynamic lit facade

views of secondary (corner) entrance at night . You can see the parking-building volume far right in the first image, created with lighting designer Bogdan Ursa of Philips Lighting and PAB Timisoara for the execution